Putting aside the coy mystery of its placement, we enjoyed the echo of Wrapped, dipping into mixes based on genres and artists we favor. We had to search for “only you,” and brought it to the screen that way. Our second test was delayed because we couldn’t find the darn thing - it was no longer visible in the Home tab of the Android app. We generally like inventive personalizations in music apps, and our first test of Only You was positive. It appears to be a continuing feature that presumably will evolve with each user’s continued listening. “Only You is all about celebrating how you listen,” Spotify asserts in a celebratory blog post. ![]() Spotify has launched Only You, a separate section in the app stocked with playlists based on H1 listening. Now the streaming platform seems to be thinking that once a year isn’t good enough, or that if it’s a good annual feature, it’s a good semi-annual feature too. ![]() (Listening metrics are bundled into the annual retrospective, too.) That annual experience tells users what they listened to most, and how much, and encourages continued listening with personalized playlists hammering home the faves. Spotify has long encouraged musical self-reflection in its subscribers with an end-of-year feature called Spotify Wrapped.
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